The Challenge of SEO Search Success

The Challenge of SEO Search Success Now that you know the basics of Web search, and you know how big a marketing opportunity it is, it must be time for a reality check. Search marketing is not easy to do. And, unlike most marketing efforts, the bigger you... More

The Challenge of SEO Search Success Now that you know the basics of Web search, and you know how big a marketing opportunity it is, it must be time for a reality check. Search marketing is not easy to do. And, unlike most marketing efforts, the bigger you are, the harder it is. We know that in marketing, size has inherent advantages. The bigger the budget- the more advertising you can buy, the more free media coverage you can coax, the better a public relations person you can hire, and on and on. But search marketing is different. Companies with well-known brand names assume it is easy for their Web site to rank highly in search results, but that "the field is more equal. Just because you re a big name doesn t mean much to the search engines. " In fact, well-known brands have lots of competition for search rankings, both from their competitors and from their allies many resellers rank highly for well-known brands. Amazon may rank well when a searcher searches for "Sony DVD Play Less