ADVERTISE ON
Want to know more? Learn how Trada can improve your ROI.
Contact us today for a tour! e: info@trada.
com p: 877-871-1835 w: trada.
com
What Can You Afford to
Acquire a Customer?
YOU MAY BE CALCULATING THIS WRONG AND LOSING TO YOUR...
More
ADVERTISE ON
Want to know more? Learn how Trada can improve your ROI.
Contact us today for a tour! e: info@trada.
com p: 877-871-1835 w: trada.
com
What Can You Afford to
Acquire a Customer?
YOU MAY BE CALCULATING THIS WRONG AND LOSING TO YOUR COMPETITION!
When you are running performance advertising like paid search, it’s important to fully
understand certain numbers that apply to your business.
How much can you afford
to spend to acquire a customer?
If you’re not considering the lifetime value (LTV) of an acquired customer - the
amount of revenue, over time, that the customer will generate for your business you are likely miscalculating the amount you can afford to pay, and underestimating
your cost-per-acquisition (CPA) target.
Why does this matter? In performance advertising, particularly in verticals that are
competitive, companies who consider LTV and average order size (AOS) in their CPA
calculation can afford to pay more for a click, and therefore tend to win auctions.
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