1
Table of Contents
Section 1: Executive Summary 2
Section 2: Introduction 3
Section 3: Research 4
3a.
Client Analysis
3b.
Situational Analysis
3c.
SWOT Matrix
3d.
Publics Analysis
Section 4: Planning X
4a.
Campaign Strategy
4b.
Client Goal...
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1
Table of Contents
Section 1: Executive Summary 2
Section 2: Introduction 3
Section 3: Research 4
3a.
Client Analysis
3b.
Situational Analysis
3c.
SWOT Matrix
3d.
Publics Analysis
Section 4: Planning X
4a.
Campaign Strategy
4b.
Client Goal
4c.
Campaign Details
Section 5: Implementation X
5a.
ARA Infographic
5b.
ARA Brochure
5c.
ARA County Template
5d.
Sample Thank-You Letter
5e.
Bitly Tutorial
5f.
Logo Map
5g.
Logo Map Key
Section 6: Evaluation X
Section 7: Appendix X
7a.
Media Contact
7b.
Sources
Less
