Table of Contents
Section 1: Executive Summary 2
Section 2: Introduction 3
Section 3: Research 4
3a.
Client Analysis 4
3b.
Situational Analysis 8
3c.
SWOT Matrix 13
3d.
Publics Analysis 14
Section 4: Planning 15
4a.
Campaign Strategy 15
4b.
Client...
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Table of Contents
Section 1: Executive Summary 2
Section 2: Introduction 3
Section 3: Research 4
3a.
Client Analysis 4
3b.
Situational Analysis 8
3c.
SWOT Matrix 13
3d.
Publics Analysis 14
Section 4: Planning 15
4a.
Campaign Strategy 15
4b.
Client Goal 16
4c.
Campaign Details 17
Section 5: Implementation 19
5a.
ARA Infographic 22
5b.
ARA Brochure 23
5c.
ARA County Template 25
5d.
Sample Thank-You Letter 26
5e.
Bitly Tutorial 27
5f.
Logo Map 28
5g.
Logo Map Key 29
Section 6: Evaluation 30
Section 7: Appendix 32
7a.
Media Contact 32
7b.
Sources 33
Section 1:
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