Analytics for All
Business Analytics
When business analytics tools were first introduced, they were restricted to the companies doing
online marketing and related research.
The idea was to track the constant stream of visitors
coming to the website and...
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Analytics for All
Business Analytics
When business analytics tools were first introduced, they were restricted to the companies doing
online marketing and related research.
The idea was to track the constant stream of visitors
coming to the website and optimizing ad campaigns.
While the highly important role analytics
play in online businesses is apparent, the strategies of data analytics can be applied to just about
any industry that collects data – and that includes everyone.
Data analytics has now been evolved into a tool for people at all levels of an organization to look
deeper into their sphere of work to devise the problem areas and find solutions that were earlier
restricted only to the cogent analyst.
This includes:
• Customer insights: Traditionally what businesses knew about their customers was through
surveys and contact forms, which are not very reliable.
Data analytics allows companies to learn
from the finer behavior patterns of the customer and getting to know them
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