ETSU spent more than $26,000 in spring and fall
2014 on two new logos in an attempt to unify the look
of its marketing materials.
The university unveiled its new academic logo at the
spring fling in April 2014. This logo, which takes the
form of a shield...
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ETSU spent more than $26,000 in spring and fall
2014 on two new logos in an attempt to unify the look
of its marketing materials.
The university unveiled its new academic logo at the
spring fling in April 2014. This logo, which takes the
form of a shield adorned with the letter “E” that has
the shape of the state of Tennessee incorporated into its
middle rung, acted as the inspiration for the university’s
new athletic logo, which the university unveiled at a
press event in August.
“We’reverypleasedwiththenewlogo,”saidJoeSmith,
chief communications officer for ETSU. “There are lots
of exciting things happening for the university right
now and it was time for a change. Everyone agreed for
consistency ... we needed something that represented
East Tennessee as our home, which is why we included
the state in the symbol.”
The idea to rebrand the university came about
through a suggestion made by the Committee for 125,
a committee that was created to guide the university
in making the univers
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