Copyright © 2013 Santécréa Conseil All Rights Reserved 1
Les minutes Santécréa #3 – The digital strategy in healthcare
business
Published April 9 2013, Newsletter Santécréa conseil N°4, Lyon, France.
Here is our today’s discussion on digital marketing...
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Copyright © 2013 Santécréa Conseil All Rights Reserved 1
Les minutes Santécréa #3 – The digital strategy in healthcare
business
Published April 9 2013, Newsletter Santécréa conseil N°4, Lyon, France.
Here is our today’s discussion on digital marketing with our expert, Mr
Garrett Dalton, Global Head
Digital Business for bioMérieux.
To see the attached video click here
How important do you think Digital is becoming in the Healthcare business?
Garrett DALTON.
Digital has gone mainstream! In fact a recent research paper (2014: The
Year of the Digitally-Native HCP, by LBiHealth: http://fr.
slideshare.
net/GreggFisher1/thedigital-native-physician-in-europe ), illustrates that 2014 is the year of the ‘Digital Tipping
Point’ in the Health Care World.
What this means is that it will be the first year where the
‘digital natives’ (doctors in EU who qualified during or after the internet was
commercialized’) will outnumber the others i.
e.
‘analog natives’.
Incidentally, the year
Interne
Less
