ENTREPRENEURSHIP & INNOVATION Key facts ECTS credits: 6 Contact hours: 25 Modality: On-campus Language: English Aims of the course Significant time and resources are currently wasted on business planning without any pre- planning evaluation activity...
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ENTREPRENEURSHIP & INNOVATION Key facts ECTS credits: 6 Contact hours: 25 Modality: On-campus Language: English Aims of the course Significant time and resources are currently wasted on business planning without any pre- planning evaluation activity that asks the simple question: is it worth spending either time or human and material resources on a new plan? This summer school modules trains future managers to tackle the specific challenges of innovation they may meet in their corporate entrepreneurship and intrapreneurship programs: Opportunity-seeking, the management of creativity, and the need to operate "beyond the resources currently controlled". We focus on the techniques used to create and evaluate new concepts and new business opportunities in entrepreneurship in advance of formalizing a significant business plan. The core theme intends participants to engage with the process of evaluating a business venture from the time of generating the idea, through idea analysis, o
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