FASHION & LUXURY GOODS Key facts ECTS credits: 6 Contact hours: 25 Modality: On-campus Language: English Aims of the course Managing a business in the ever-evolving markets of design, fashion, and luxury goods is a complicated task that involves a...
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FASHION & LUXURY GOODS Key facts ECTS credits: 6 Contact hours: 25 Modality: On-campus Language: English Aims of the course Managing a business in the ever-evolving markets of design, fashion, and luxury goods is a complicated task that involves a sophisticated handling of creativity and corporate image whilst meeting the challenges of an often-volatile market. Managers must also focus on pursuing long term profitability through sound marketing strategies and efficient distribution plans, as well as sourcing quality products, to name just a few of their varied tasks. This course is ideal for those who want to examine the management of fashion and the luxury goods sector from a business perspective, as it aims to provide students with a deeper understanding of these interrelated areas, with a key focus on specific concepts in marketing and brand management. Skills and learning outcomes At the end of the course students will: Understand the importance of the retail business in
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