Giving Catalog Proposal
Cassandra Ticer
10.
16.
2012
Objectives:
Objective 1 To increase the donor count for all schools.
Objective 2 To position Pepperdine as a worthy 501(c)3 for our alumni to support.
Objective 3 To highlight lesser known, specific...
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Giving Catalog Proposal
Cassandra Ticer
10.
16.
2012
Objectives:
Objective 1 To increase the donor count for all schools.
Objective 2 To position Pepperdine as a worthy 501(c)3 for our alumni to support.
Objective 3 To highlight lesser known, specific funds and represent in a visually appealing manner,
creating an emotional connection between the audience and the represented funds.
Objective 4 To capture the donations from alumni and parents who wish to give during the last month
of the year.
Purpose:
Through the WPA Survey conducted by Pursuant during the summer of 2012, we learned that Pepperdine
alumni believe in giving to non-profit organizations and philanthropic causes.
However, our alumni fail to
see Pepperdine as a worthy cause to support.
This appeal is intended to present a variety of funds that
support unique programs and projects within Pepperdine that our alumni may not be aware of.
By
focusing upon funds that support service-oriented projects and programs, leadersh
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