The impact of social media on purchasing behavior
In our days, the consumer behavior has been strongly affected by the social media.
More and more
consumers tend to refer to social media websites before making a purchase.
Even though most of the companies...
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The impact of social media on purchasing behavior
In our days, the consumer behavior has been strongly affected by the social media.
More and more
consumers tend to refer to social media websites before making a purchase.
Even though most of the companies out there already have an official website where you can find all the
information that you need, consumers usually look for reviews and feedback from other customers just
like them.
Their behavior is quite normal because most ads will most likely hide all the negative points
and focus only on the strong points of the products.
On the other hand, users who have already bought
and used a product are more likely to tell the truth about their experience.
They have nothing to gain
from falsely advertising that product or service.
With all these social media networks such as Facebook and Twitter, companies can now interact with
their users in real-time.
That can only mean good things for everything, both the companies and their
clien
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