Dan Kennedy - Being About Something More Than Chicken

Dan Kennedy - Being About Something More Than Chicken Dan Kennedy By Dan Kennedy Each year, the Chick-Fil-A restaurant chain, famous for its tongue-in-cheek ads featuring cows urging folks to “eat more chicken”, has a Cow Appreciation Day. Customers who... More

Dan Kennedy - Being About Something More Than Chicken Dan Kennedy By Dan Kennedy Each year, the Chick-Fil-A restaurant chain, famous for its tongue-in-cheek ads featuring cows urging folks to “eat more chicken”, has a Cow Appreciation Day. Customers who come in dressed up as cows eat and drink for free. Anybody wearing anything with a cow pattern – hat, cap, shirt – gets a sandwich free. Last year,400,000 peoplecame in dressed up as cows. The guy who started this chain was a bona-fide Renegade Millionaire. Even though many of their shops are in malls, they’re all closed on Sundays nationwide, because he believes in rest and time with family on the Sabbath. If a mall won’t let them close, they don’t go in the mall at all. Hasn’t hurt them. In 2011, at mid-year, they were up system-wide by about 12% in same store sales vs. Prior year, the chain is growing, the company profitable. I believe it’s the founder’s son running the show now. I saw him on Fox-Financial, cheerfully and g Less