Dan Kennedy - The Secret Of Getting Referrals

Dan Kennedy - The Secret Of Getting Referrals Ultimate Lead Generation Machine By Dan Kennedy There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is... More

Dan Kennedy - The Secret Of Getting Referrals Ultimate Lead Generation Machine By Dan Kennedy There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be. As a direct salesperson conversationally telling another person why you like a particular product, you are much more convincing advertisement than any TV commercial or magazine ad. The tremendous persuasiveness of your personal endorsement of a product is what wordof-mouth advertising is all about. Much to the chagrin of professional ad agencies, such word-of-mouth advertising cannot be purchased. But you, as a direct salesperson, can put this special type of advertising power to work for your business. Because you are fortunate to be on friendly, personal terms with your custom Less