Tips That Can Add Value to your Brand Management Techniques
In the world of internet marketing, not all search engine rakings are created equal.
Further, high ranking is
a double edged sword – sometimes it can kill for you (business terms speaking),...
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Tips That Can Add Value to your Brand Management Techniques
In the world of internet marketing, not all search engine rakings are created equal.
Further, high ranking is
a double edged sword – sometimes it can kill for you (business terms speaking), sometimes it can kill
you.
A lot has been said about the good side of high rankings, so let’s talk about the exact opposite.
It is the
fear of social media companies for disgruntled customers to voice out their rants and for these negative
words to find its way to Google’s top rankings.
And because Google is now giving social signals a lot of
weight when it comes to rankings, what starts out as a negative sentiment can easily become a full-blown
crisis in no time.
With every single person with a social media profile – be it a Facebook or Twiiter account or a blog –
given the power to act like a journalist and in a cyberspace where everyone is entitled to voice out his or
her negative opinion, online reputation management has become a n
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