Putting Everything into Context: Semantic Search and its Impact on SEO

Putting Everything into Context: Semantic Search and its Impact on SEO The entire search engine marketing universe revolves around keywords. Search engine algorithms have evolved and SEO techniques have cope with them, but at the end of the day, everything... More

Putting Everything into Context: Semantic Search and its Impact on SEO The entire search engine marketing universe revolves around keywords. Search engine algorithms have evolved and SEO techniques have cope with them, but at the end of the day, everything starts and ends with the keywords. Simply put, using these search terms is the language people use to communicate with search engines and with majority of all internet traffic starting from Google, Yahoo and Bing, these keywords are diamonds every SEO company is fighting for. A Guessing Game While every SEO agency is aware that keywords are the pillars of any search engine marketing campaign, everyone also knows that how search engines work with these search terms is basically a guessing game. For example, if someone types the word “Italy” on Google, the search engine giant can interpret it in one or more of the following ways: • Italian cuisine • Italian cruise • Italian holiday • Italian culture • Italian people Plus a hundred Less