How to Properly Measure Lead Generation in
Mobile Marketing
Here’s a fearless forecast by many online marketing experts: sometime in
2014, mobile traffic will overtake “regular traffic.
”With smartphones and
tablets flying off the store shelves like...
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How to Properly Measure Lead Generation in
Mobile Marketing
Here’s a fearless forecast by many online marketing experts: sometime in
2014, mobile traffic will overtake “regular traffic.
”With smartphones and
tablets flying off the store shelves like pancakes, this is not far from
happening.
Even without this prediction, just the sheer number of on-the-go internet users
has prompted the rise of mobile SEO.
An internet marketing agency will be
caught dead if itdoes not have this expertise up its sleeve.
Typically, mobile
SEO is conducted primarily for three things: (1) to build brand awareness or
equity;(2) to increase conversion or sales; and (3) to acquire new leads.
Measuring the success of the first two business objectives is quite simple.
However, determining the effectiveness of mobile in generating new leads can
be a bit tricky.
The Three C’s of Lead Generation Metrics
Usually, an internet marketing agency would measure the success of an
online lead generation initiative bas
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