Tailor Fitting Your Digital Strategies for 2013
If the Mayans were incorrect in their prophecy and the cataclysmic event that was supposed to
happen in December 2012 does not occur, are you ready to move forward with your digital marketing
in 2013?...
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Tailor Fitting Your Digital Strategies for 2013
If the Mayans were incorrect in their prophecy and the cataclysmic event that was supposed to
happen in December 2012 does not occur, are you ready to move forward with your digital marketing
in 2013?
According to the Internet Advertising Report published by the Interactive Advertising Bureau (IAB),
there is a 22% annual growth in digital marketing investment.
This increase covers several facets:
• Display retargeting went up by 15%
• Revenues from search marketing grew by 27 percent posting a record high of $14.
8 billion in
2011
• Profits from digital video went up by 29% to 1.
8 billion dollars
• Not surprisingly, mobile investments grew the fasted and the biggest, at 149%
With these numbers, every internet marketing agency should jump up and down for joy, right?
However, while channel-specific spending grows, many businesses fail to have a 360-degree
paradigm in terms of managing their internet marketing efforts.
Looking more in-dep
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