Mining Social Media for Consumer Insights
A few years back, getting consumer insights is not only painstaking, it’s also time consuming and not to
mention expensive if you were to tap into the services of a professional market research company.
Today,
with...
More
Mining Social Media for Consumer Insights
A few years back, getting consumer insights is not only painstaking, it’s also time consuming and not to
mention expensive if you were to tap into the services of a professional market research company.
Today,
with the advent and proliferation of social networking sites, a social media agency can easily harvest
customer insights easily and for free.
It all boils down to effectively using the correct tools.
Be the Missing Piece: Answering Customer Queries
Before you can provide an answer, you must first know the question.
In marketing, the best products are
those that provide real solutions to consumer predicaments.
And it’s not always about the rational,
functional side of your offerings.
Most of the time, it’s about how you position your brand.
Social media
marketing companies know that positioning is all about projecting your brand in such a way that it
answers consumer questions.
Yes, in social marketing, you are looking for question
Less
