Balancing Your PPC and Conversion Optimization Budget
Money makes the world go round – this is true in traditional marketing and it still holds true in pay-perclick.
Every PPC marketing company knows that the amount of money you or your organization is...
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Balancing Your PPC and Conversion Optimization Budget
Money makes the world go round – this is true in traditional marketing and it still holds true in pay-perclick.
Every PPC marketing company knows that the amount of money you or your organization is
willing to spend is directly proportional to the level of success of your advertising campaign.
However, as important as how much you have to spend is the question of how you spend the budget
you have.
A lot of businesses pay a lot of attention to the quantity and quality of clicks they are getting
from their PPC campaigns.
However, conversion optimization services, mores specifically improving
your landing page, should also get significant amount of financial attention.
Here’s a reality check: your ad campaign is your $10 tree and your landing page is your $100 hole.
There are many businesses that are willing to shell out significant amount of money to get clicks, but
very few are willing to put out capital to revamp a landing pag
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