Black Holes Your PPC Campaign Can Be
Sucked Into
Pay-per-click advertising is a bread and butter and many search engine marketing
company and is almost a given for any integrated internet marketing campaign.
Just like any internet marketing execution,...
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Black Holes Your PPC Campaign Can Be
Sucked Into
Pay-per-click advertising is a bread and butter and many search engine marketing
company and is almost a given for any integrated internet marketing campaign.
Just like any internet marketing execution, every PPC marketing company has seen the
glorious rise and the pitifuldemise of a pay-per-click campaign.
One thing to keep in
mind though is that every campaign starts out fundamentally sound, but somewhere
along the way, itfalls into a black hole and everything goes out of hand.
Here are five of those black holes and hopefully, by knowing them, you and your partner
search engine marketing company can avoid being sucked into them.
Expired Offers
Using PPC ads is a great way to reach your target market for promotional and tactical
marketing executions.
This willoften include price reductions or other special offers
within a limited and specific timeframe.
The problem is, even the most experienced
search engine marketing company can
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