Some Social Media Marketing Mortal Sins
With the entire buzz surrounding the power of Facebook, Twitter, LinkedIn and other
social networks in shaping the choices of online consumers, jumping on the social
media frenzy may appear like a no-brainer...
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Some Social Media Marketing Mortal Sins
With the entire buzz surrounding the power of Facebook, Twitter, LinkedIn and other
social networks in shaping the choices of online consumers, jumping on the social
media frenzy may appear like a no-brainer decision.
However, using these internet
platforms is not that easy, that even a professional social media marketing agency
can make mistakes every now and then.
Here are some of the most common social network marketing blunders you or your
partner social media marketing company may commit.
Product-Centric Content
Marketers, especially the traditional ones, are trained to push a brand’s key
messages everywhere they can, any time they can, in any way they can.
However,
hard sell branding will not work in online social platforms.
Why? Precisely because
this is not the type of content internet denizens are looking to see when they log into
their social networking accounts.
Now, this does not mean that you should not talk about your brand or
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