The Shift of Businesses to Long-Term SEO Practices
They say the world is in an “era of instant” – instant burritos, instant money, instant noodles –
the list goes on and on.
To some extent, this mentality has enabled people to save time, but
there are...
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The Shift of Businesses to Long-Term SEO Practices
They say the world is in an “era of instant” – instant burritos, instant money, instant noodles –
the list goes on and on.
To some extent, this mentality has enabled people to save time, but
there are cases wherein this mindset has triggered deception and sub-standard practices.
Take the example of search engine marketing.
For many years, a number of SEO companies
have had a lot of successes making sites rank instantly.
Of course, something had to give and
that ultimate sacrifice came in the form of user experience.
The Internet easily became crowded
with trash – irrelevant content, poorly designed sites, keyword stuffed articles that offer no value
at all.
Yes, the Internet was, and probably still is a pretty messy place.
Then one day, Google suddenly put the spotlight on improving user experience, hence Panda
and Penguin were rolled out.
The SEO agency that was once all high and mighty fell to the
bottom of the internet marke
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