The “Soft Sell” Approach to Building Links

The “Soft Sell” Approach to Building Links If there was a word to describe how SEO companies used to build links before hell broke loose and Google released Panda and Penguin, ithas to be “shameless. ” This dark era was the lowest of the lows internet... More

The “Soft Sell” Approach to Building Links If there was a word to describe how SEO companies used to build links before hell broke loose and Google released Panda and Penguin, ithas to be “shameless. ” This dark era was the lowest of the lows internet marketing agencies have been, engaging in cheap and most often unethical practices just to build link. Now, with the paradigm shifttowards the more natural, organic and diverse method of creating links, where do you start? Well, it’s time to let go of the hard sell, in your face link building strategy and go for the subtle, yet effective methods. It’s Better to Give than to Receive This is not about linking to external sites and losing your link juice. SEO companies won’tapprove that. This is about giving out free, high quality content to your readers and adding value across all possible channels. You may use your blog to reveal some of your “trade secrets. ”You can reach out to peers in the industry and offer your two cent on an issu Less