Right on Target: Using Facebook’s ‘Custom
Audiences Feature’ to Your Advantage
As “noisy” as Facebook is the social media geniuses behind this networking leviathan is
extremely hush-hush when it releases updates.
The next day you wake up, its privacy...
More
Right on Target: Using Facebook’s ‘Custom
Audiences Feature’ to Your Advantage
As “noisy” as Facebook is the social media geniuses behind this networking leviathan is
extremely hush-hush when it releases updates.
The next day you wake up, its privacy
setting has changed.
The next time you access your account, you’re greeted by a fresh
‘Timeline’ user interface.
Such major changes were all carried out in utmost silence – for
whatever reason nobody knows.
This slithery quality of Facebook prompts social media agencies to be always on their
toes – on the lookout for the latest updates that can affect their campaigns.
Just
recently, Facebook introduce ever so quietly the Custom Audiences feature.
As the its
name suggests, Facebook Custom Audiences enables social media marketing companies
to target their ads towards specific individuals based on their email addresses, Facebook
usernames and phone numbers.
For the true blue social media agencies and marketers who appreciate the value
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