Kindergarten PPC: Pay-per-Click Advertising in its Very Basic Sense
You might be wondering, why go back to basics? PPC advertising services have been some of the
pillars of internet marketing and have evolved to more advanced concepts in the recent years....
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Kindergarten PPC: Pay-per-Click Advertising in its Very Basic Sense
You might be wondering, why go back to basics? PPC advertising services have been some of the
pillars of internet marketing and have evolved to more advanced concepts in the recent years.
The same mentality is where most PPC nightmares start.
An SEO company may go right ahead and
jump into groundbreaking strategies and execution, but the campaign is very shaky in terms of
foundational concepts.
So, consider this as a gentle spanking to prompt you to review your pay-perclick campaign fundamentals.
Even the best SEO company needs one every once in a while.
The Three Pillars of Planning
Mention keywords and every internet marketer’s eyes will twinkle with anticipation.
Search engine
optimization has been driven by these “magic words” and every brand and business wants to be seen
for these search terms.
Internet marketers can sometimes be too giddy and too excited to jump into
keyword generation without proper plann
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