The Purpose Driven Search: The Role Intent Plays in PPC Marketing
Pay per click management, as with the other services offered by an internet marketing agency, is now
shifting towards a more scientific and more methodic approach, paying close attention to...
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The Purpose Driven Search: The Role Intent Plays in PPC Marketing
Pay per click management, as with the other services offered by an internet marketing agency, is now
shifting towards a more scientific and more methodic approach, paying close attention to empirical
and concrete data.
This is probably because of the increasing number of businesses who are
clamoring for a more data-intensive foundation for PPC campaigns.
As they say, there is power in
numbers.
And in this context, we are talking about numbers as statistics, the most convenient
rationale for anything in marketing.
However, a search engine marketing company should not forget that in the real world, statistics is not
necessarily representative of why internet users act the way they do.
One of the most powerful drivers
of success for pay per click management is knowing the searchers’ intent.
Intent stems from an
emotion and leads to an action.
Being aware of your target market’s intent is a good precursor for a
succes
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