S P E C I A L F I L E H I G H P E R F O R M A N C E T I R E S
VOLUME 10 / NUMBER 3 / JULY 2013 / $
4.
95
www.
autosphere.
ca
T H E O F F I C I A L B U S I N E S S M A G A Z I N E O F C A N A D A ’ S T I R E I N D U S T R Y
PM
40014105
MARKETING...
More
S P E C I A L F I L E H I G H P E R F O R M A N C E T I R E S
VOLUME 10 / NUMBER 3 / JULY 2013 / $
4.
95
www.
autosphere.
ca
T H E O F F I C I A L B U S I N E S S M A G A Z I N E O F C A N A D A ’ S T I R E I N D U S T R Y
PM
40014105
MARKETING
Selling to Millenials
18
2013 ECO-RUN
Fuel-Friendly Tires
24
INDUSTRY INSIGHT
Confusing, Misleading
& Outdated List Price
30
VREDESTEIN
Dr Luis Ceneviz, Vredestein President and CEO
Emil Herbak, North American Brand Manager
Less
