How to be Green with Direct Marketing
In today’s environment, it is becoming more and more
of a necessity for businesses to start going “green” and
one way to do this is to go green in your business’ direct
marketing strategy.
The act of having a “green...
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How to be Green with Direct Marketing
In today’s environment, it is becoming more and more
of a necessity for businesses to start going “green” and
one way to do this is to go green in your business’ direct
marketing strategy.
The act of having a “green
printing” process in direct marketing goes hand-in-hand
with conserving, as a direct marketing strategy works
mainly on advertising to a specific target audience in a
specific way.
By limiting the ways in which you
advertise, you can ensure a greener marketing strategy
and a direct boost to your company’s image.
Ways to Go Green
Use print on demand services where you print only what you need, when you need it.
Choose environmentally safe soy based inks.
The ink allows advertisements to be recycled
more easily, it improves the lifespan of printers, offers brighter colors for printing and is
more economically sound in the long run.
Use recycled paper certified by the FSC (Forest Stewardship Council)
Clean up your marketing l
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