Email Marketing Tools For More Revenue

Email Marketing Tools for More Revenue Building a prospect list can be simple with effective email marketing tools. At breakfast with a client last week we discussed email marketing tools. He argued that using automated marketing tools is his most... More

Email Marketing Tools for More Revenue Building a prospect list can be simple with effective email marketing tools. At breakfast with a client last week we discussed email marketing tools. He argued that using automated marketing tools is his most important approach since they really add to his productivity in nurturing prospects or in maintaining relationships with current customers. I countered that your responsive email list is more important. Why? Let me give a little background… Email Marketing Tools How to Perceive Your List The first point to keep in mind is that your list is not merely a list. It contains real people with real business concerns and business goals in mind. If you want ongoing results (and who doesn’t) you will need to think of your list as more than just a single transaction, but as a steady stream of relationship-building activities. What’s that supposed to mean? I’m sure you subscribe to multiple email lists. Tell me which emails you read and those whi Less