Predicting Customer Interactions Aids Better Business Strategies
Customer is the focal point for every business enterprise.
Over the years business organizations have
designed various marketing methods to build better customer relationships.
Today the...
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Predicting Customer Interactions Aids Better Business Strategies
Customer is the focal point for every business enterprise.
Over the years business organizations have
designed various marketing methods to build better customer relationships.
Today the information
technology revolution and, the World Wide Web in particular, have provided business enterprises better
relationships building opportunities.
The Internet and the World Wide Web facilitates enterprises to respond
directly to customer requests and to provide them with a highly interactive and customized experience.
Further this also enables organizations to establish, nurture, and sustain long-term customer relationships
than before.
With the tone of marketing now shifting towards customer retention from customer acquisition, predicting
customer interactions thus becomes a focal point in marketing strategies.
The new age techniques
revolutionize the customer relationship management.
This new marketing mantra facilitates e
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