Changing Retail Customer Experiences In Face of Competition
The customer is the king and none better than the retail sector understands this as it is driven
by consumer attitudes trends and economic vitality.
Pre-technology era had provided the
retailers...
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Changing Retail Customer Experiences In Face of Competition
The customer is the king and none better than the retail sector understands this as it is driven
by consumer attitudes trends and economic vitality.
Pre-technology era had provided the
retailers the benefit of fixing the price tags as per consumer status levels.
However with
technology playing a major role in every aspect of the human life, today’s consumers are more
techno savvy and walk into a retail store armed with the knowledge of where every product
comes from and the minimum and the maximum retail price that can be on the price tags.
The
massive adoption of internet technology, the social media and networking sites even on the
move has re-shaped the consumer expectations.
Irrespective of the industry sector the understanding the consumer journey and their
expectations are vital for creating applications and helping consumers navigate through their
interactions with the organizations.
However the retail industry in
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