The Importance of Predictive Analytics in CRM

The Importance of Predictive Analytics in CRM Over the past few years, predictive analytics have been crucial in generating consumer value and increasing returns from customer relationship management (CRM) systems. Presently, the majority of CRM systems... More

The Importance of Predictive Analytics in CRM Over the past few years, predictive analytics have been crucial in generating consumer value and increasing returns from customer relationship management (CRM) systems. Presently, the majority of CRM systems depend on historical analytics. This only helps in offering a “rear-view mirror” of consumer relationships and provides less assistance for better decision making. Catering to your consumer’s evolving requirements requires a “forward thinking” approach that can anticipate the consumer attitude, their activities and preferences. Thus innovative predicting customer interactions are effective in offering the same. In today’s highly evolving, competitive, and global marketplace, consumers have better options available than before. Keeping this in mind numerous analysts have coined a term “customer economy”. Every organization plans a customer value strategy that can attract consumer s cost efficiently and fulfill their requirements f Less