Black Hawk Adventures : LL Bean celebrates centennial Aniversary

Black Hawk Adventures : LL Bean celebrates centennial Aniversary Black Hawk Adventures http://blackhawk-mines. com/2012/03/27/black-hawk-adventures-ll-beancelebrates-centennial-aniversary/ In an attempt to entice families to spend more time outdoors and... More

Black Hawk Adventures : LL Bean celebrates centennial Aniversary Black Hawk Adventures http://blackhawk-mines. com/2012/03/27/black-hawk-adventures-ll-beancelebrates-centennial-aniversary/ In an attempt to entice families to spend more time outdoors and share their experiences, LL Bean launched their “Million Moment Mission” as their 100th anniversary celebration highlight. For every moment shared to others, Bean pledges to donate a dollar to the National Park Foundation until it reaches a million dollars. According to Bean, the concept is to get people to utilize online social media to share their experiences outdoors (via photos, video, writing blogs and commenting). The money from that will be raised will be dedicated to connecting the youth to their national parks. This was prompted by a new survey from L. L. Bean and the NPF shows that 60% of children are spending less than one hour outside per day, with 59% of parents admitting to spending even less time outside due to vario Less