1
List Segment Test
Effective email marketing typically means segmenting your list, but how can you do this effectively to
test the best way to do it? While we ve given you tips throughout this ebook on proper list
segmentation, in this section we ll...
More
1
List Segment Test
Effective email marketing typically means segmenting your list, but how can you do this effectively to
test the best way to do it? While we ve given you tips throughout this ebook on proper list
segmentation, in this section we ll discuss some basic ways to test list segments.
Why Test List Segment?
Not every piece of clothing fits every size.
Not every meal is appealing to every kind of diet.
In general, in
life, one size does not fit all.
That s as true for consumer goods as it is for marketing techniques.
You
wouldn t have an in-person salesman show a man s hat to a fashion-conscious female shopping for
shoes, would you? The same is true in email.
In fact, the need to personalize and display the best offer
to the best customer is even more important in email marketing because you don t have the advantage
of a compelling salesperson and his or her personality.
Therefore, finding and identifying your
specific list segment that will respond to various offers
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