Text in Email How Much to Use and What to Say

1 Text in Email: How Much to Use and What to Say If there s one thing that we learned in the previous sections, it s that the text in email is incredibly important. No matter how you integrate images and even video into your email marketing, email is... More

1 Text in Email: How Much to Use and What to Say If there s one thing that we learned in the previous sections, it s that the text in email is incredibly important. No matter how you integrate images and even video into your email marketing, email is still primarily a text medium. So how do you optimize your use of text in email template? This section will summarize all of the best practices of email text. Font Style, Color, and Size. What’s Best to Use for Text in Emails? For the purposes of your email template, the font style, color, and size that you use only needs to meet one criterion. It needs to be readable. In general, a font size of ten or eleven and a non-serif font such as Arial in a traditional black color will be most readable in the smaller resolutions of many email viewing devices (remember, these days, your email may be getting read on a tablet or even smaller mobile device). We will talk later about the best ways to code your email templates, but if you are not Less