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Email Tracking Sample Reports
If you re used to looking at marketing campaign reports, then you can either skip or just quickly scan this
section.
However, if you re not sure how to take the information that we ve given you in this section and
translate...
More
1
Email Tracking Sample Reports
If you re used to looking at marketing campaign reports, then you can either skip or just quickly scan this
section.
However, if you re not sure how to take the information that we ve given you in this section and
translate it into a format that will guide you in optimizing and perfecting your email marketing
campaign, then this section should help you.
In this section, we ll show you some sample email tracking
reports to help get you started in creating your own.
Where to Find the Data for Your Email Tracking Reports
If you re using a third party email marketing platform such as Comm100, then all of the email
performance data that you ll need other than Key Performance Indicators should be provided for you.
If
you ve built your own in-house email marketing platform, then it s important that you ve not only built
in ways to track the key metrics we ve discussed in this section but also that you ve created a way to
easily query out that data and provi
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