Understanding Social Media Optimisation and Its Benefits
First there was search engine optimisation (SEO) which was, in very simple terms, the
process of optimising your website and content so it would rank high on search engines.
As the Internet evolved,...
More
Understanding Social Media Optimisation and Its Benefits
First there was search engine optimisation (SEO) which was, in very simple terms, the
process of optimising your website and content so it would rank high on search engines.
As the Internet evolved, it became more and more mature.
Social networking became a
huge rage and Internet marketing experts found a new toy to play with; a new tool that
would give them increased presence on the Internet without any significant increase in
their expenditure.
Thus, we came to have social media optimisation (SMO).
SMO is a strategy that allows companies to tap into the powers of social networking
platforms such as FaceBook, mySpace, YouTube, Twitter, Technorati, and Digg.
Where
earlier the emphasis was on getting people to land on the website in large numbers,
with SMO it is all about reaching out to the audience, instead.
So now, although you
would still want people to come to your website, you are also making it possible for
your audie
Less
