Felicity Wood Bio
Felicity Wood, the founder of the health website Bad Backs is proving that age is not
a limiting factor in being a successful business woman.
At 64 years of age, Felicity has
become a self made internet entrepreneur when she created the...
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Felicity Wood Bio
Felicity Wood, the founder of the health website Bad Backs is proving that age is not
a limiting factor in being a successful business woman.
At 64 years of age, Felicity has
become a self made internet entrepreneur when she created the Bad Backs website
back in 2001.
From starting off her career in the advertising world, Felicity was able to develop her
business savviness.
And it was also her job within advertising that lead her to do
consultancy work with the CSIRO that she decided to go down the path of developing
a website, which provided people with a source for back pain related remedies and
products.
After having a skiing accident back when Felicity was 18 she was left with a bad
back.
From then Felicity tried numerous products and therapies to help alleviate the
pain and became very experienced and informed about the methods of how to
manage pain.
This is what drove her to enter into a new world of e-commerce.
With the launch of her website; soon after
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