Matt Cutts Promises to Level the SEO Playing Field

Matt Cutts Promises to Level the SEO Playing Field Matt Cutts, the head of Google’s anti-search engine spam department, recently announced at South by Southwest (SXSW) that Google’s next algorithm update will specifically target sites that over-do their... More

Matt Cutts Promises to Level the SEO Playing Field Matt Cutts, the head of Google’s anti-search engine spam department, recently announced at South by Southwest (SXSW) that Google’s next algorithm update will specifically target sites that over-do their SEO. The announcement was made during a panel called “Dear Google & Bing: Help Me Rank Better,” which was attended by both Google’s Cutts and Bing’s Duane Forrester, as well as Danny Sullivan from Search Engine Land. The upcoming algorithm update is just one of an increasingly long line of measures designed to favor webmasters who publish good content on a well-designed website versus those who concentrate solely on SEO. These updates are expected to roll out over the next several weeks. Cutts claims that it will impact sites that are overly optimized for search engines. What does Cutts mean by this? As an example, he says GoogleBot will be better able to punish webmasters who use too many keywords on a single page, or have a suspi Less