62 East Oakland Ave, Doylestown, PA 18901 | p: (215) 230.9024 | www.sagefrog.com
Executive Summary
A brief overview of the proposed
plan for management.
Marketing Situation Analysis
Relevant background data on
the market situation, product,
competition,...
More
62 East Oakland Ave, Doylestown, PA 18901 | p: (215) 230.9024 | www.sagefrog.com
Executive Summary
A brief overview of the proposed
plan for management.
Marketing Situation Analysis
Relevant background data on
the market situation, product,
competition, distribution, and
market trends.
• Market Situation. Defines market
size, growth and key segments
• Product Situation. Provides sales,
profit, trends, cogs, spend, and
distribution history by product
• Competitive Situation. Major
competitors’ size, share, strategies, spending, and comparisons
• Distribution Situation.
Distribution channel and its
relative importance in terms of
percent of total sales, volume,
distribution costs, growth
potential, and competitive status
• Target Market Situation.
End users in demographic,
psychographic, and lifestyle
terms; actionable information
such as buyer wants, needs,
attitudes, perceptions; and
segment growth or decline
• Macro-market Situation.
Demographic, economic,
technological, political, so
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