Restaurant Marketing: To Groupon or not to
Groupon?
About two years ago, a new word was entered out lives: Groupon.
This company came
seemingly out of nowhere and created an entire new industry.
Thousands of coupon
junkies are now glued to their computers...
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Restaurant Marketing: To Groupon or not to
Groupon?
About two years ago, a new word was entered out lives: Groupon.
This company came
seemingly out of nowhere and created an entire new industry.
Thousands of coupon
junkies are now glued to their computers waiting for the next daily deal to show up that
they can share with their friends.
Groupon is now arguably the fastest growing company
ever promising to reach the $1 billion in sales mark within two years of its history.
Seth Godin, a marketing philosopher and the best-selling author, says that if other
people are copying you, you have done something remarkable.
By this standard,
Groupon is an outstandingly successful company that has over 200 copycats in the
United States alone and over 500 worldwide.
Andrew Mason, the founder of Groupon, has created an extremely profitable business
model.
Groupon sure does know how to make money for themselves.
The big question is, does it or does it not make sense for your restaurant to par
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