G00232733
Charity Shows That You Don t Need a Big
Budget to Succeed With Predictive Analytics
Published: 17 September 2012
Analyst(s): Joao Tapadinhas
A U.
K.
charity has shown how the smallest organization can achieve striking
results with business...
More
G00232733
Charity Shows That You Don t Need a Big
Budget to Succeed With Predictive Analytics
Published: 17 September 2012
Analyst(s): Joao Tapadinhas
A U.
K.
charity has shown how the smallest organization can achieve striking
results with business intelligence, winning Gartner s BI Excellence Award
2012.
We give some best practices for IT leaders wanting to use data
mining and predictive analytics on a small budget.
Key Challenges
■ Medway Youth Trust (MYT) had a vast amount of data about young people.
It decided to
experiment with business intelligence (BI) and text analytics to see whether more could be done
with the data and whether this could enhance its interventional work with young people.
1
■ The figures for young people not in education, employment or training (NEET) in MYT s
coverage area were rising.
MYT wanted to discover why.
It decided to use predictive analytics
to try to identify the young people most at risk of becoming NEET.
■ MYT faced an 18% reduction in i
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