Mass Customization Provides Today's Consumers More Choices Than Ever Before

Mass Customization Provides Today s Consumers More Choices Than Ever Before The days of size customization are after us, with more and more choices offered to people with each purchase we make. While consumers have always been granted choices like model,... More

Mass Customization Provides Today s Consumers More Choices Than Ever Before The days of size customization are after us, with more and more choices offered to people with each purchase we make. While consumers have always been granted choices like model, color, and sizing, the idea that they should play a part in designing the merchandise they use is a quite recent one. With the introduction of Web 2. 3, sites like myspace and Facebook rapidly rose to become within the most heavily trafficked sites on the internet. Users shared the ability to create profiles and web pages which reflected their own likes and preferences, along with began to expect exactly the same kind of control above their purchases. Online stores have recognized this particular trend, and have begun offering customization on a huge scale. From postage stamps to t-shirts, bedding for you to appliances, there are more choices available to today s buyer than ever before. There was obviously a time when you went al Less