Direct Response Copywriting Gets the Business
In the world of direct response copywriting, there is a well known rule of thumb.
The rule states that you
cannot educate small business owners.
.
.
they just don t get it.
While I agree thatit is very hard to...
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Direct Response Copywriting Gets the Business
In the world of direct response copywriting, there is a well known rule of thumb.
The rule states that you
cannot educate small business owners.
.
.
they just don t get it.
While I agree thatit is very hard to get small
business owners to sit up and pay attention-I believe it is possible to educate them-once they understand
their profits can double or triple.
Many small business owners like dentists, chiropractors and
acupuncturists-see themselves as doctors only.
They are not in the mindset of being a business owner and
therefore do not concentrate on their marketing efforts.
In order for any small business to grow and
prosper, there are a number of factors to take in.
Direct Response Copy Writing
All marketing efforts need to be tracked.
A tracking sheet is very easy to develop with Excel.
The person
responsible for receiving phone calls to the business-records exactly how the caller found the business.
Was it phonebook advertisin
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