What is a brand A Perspective on Brand Meaning
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What is a brand A Perspective on Brand Meaning

by Alexander Decker

European Journal of Business and Management www. iiste. org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No. 3, 2012 122 What is a brand? A Perspective on Brand Meaning Upendra Kumar Maurya* P. Mishra Xavier Institute of Management, Bhubaneswar-... More

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