Your Marketing Message is Now A Conversation
Recently, Facebook migrated its messaging platform to a threading model.
Before this change,
each message you sent to another party would create a new item in your inbox (and theirs).
This produced an...
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Your Marketing Message is Now A Conversation
Recently, Facebook migrated its messaging platform to a threading model.
Before this change,
each message you sent to another party would create a new item in your inbox (and theirs).
This produced an inbox experience that was cluttered and difficult to navigate.
Treating
messages as conversations is one of the features that gave the iPhone its mass appeal, and one
that Facebook was smart to adopt.
Facebook even took it a step further and combined chat
features with its messaging platform to create one integrated product.
If you send someone a chat message and he or she doesn’t respond, the chat messages is
deposited in the inbox.
In essence, all communication is distilled into one contiguous thread
over time, and single messages start to lose importance.
For those socially engaged, overall
conversations start to carry additional meaning, and begin to develop their own larger value.
Conversations have become more t
Less
