Interactive Advertising Spends
RBM is a New York digital marketing company and has a longstanding relationship with some
of the publishing industry’s most venerable brands.
Working for these clients has revealed to
them unique insights into online...
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Interactive Advertising Spends
RBM is a New York digital marketing company and has a longstanding relationship with some
of the publishing industry’s most venerable brands.
Working for these clients has revealed to
them unique insights into online content consumption: from the fluffiest entertainment to the
weightiest news analysis.
How content is discovered, bought and sold is rapidly changing—the
effects of these changes affect all marketers.
It comes as no surprise that in the last five years the print journalism industry has been
struggling to find its place in the media marketplace.
Print circulation for major US newspapers
has fallen steadily over the last decade, and now less than half of US adults read any print
edition in a given week.
Yet it’s also important to bear in mind that only in 2010 have interactive advertising spends
overtaken print newspaper (not including magazines or other print ad vehicles) amounts at
$26B according to the IAB.
In compari
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