Cold Calling: A Small Business Owner's Opinion on Cold Calls

Cold calling is the most common form of sales prospecting, but that doesn’t necessarily mean it’s always welcome, or even effective. Here’s an opinion on cold calling from a real small business owner, who deals with cold calls on a daily basis.

Cold calling is the most common form of sales prospecting, but that doesn’t necessarily mean it’s always welcome, or even effective. Here’s an opinion on cold calling from a real small business owner, who deals with cold calls on a daily basis. Less