Digital Signage is the New CRM Tool for Retail Banks
Digital signage is an innovative and relatively new way of promoting and
restoring faith in today’s banking sector.
After a period of economic crisis
and downturn in confidence, banks need to reinstate...
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Digital Signage is the New CRM Tool for Retail Banks
Digital signage is an innovative and relatively new way of promoting and
restoring faith in today’s banking sector.
After a period of economic crisis
and downturn in confidence, banks need to reinstate their image, away from the
portrayal of greed and corruption and of instigating the crisis which has been
inflicted on them (and us!).
Financial institutions should restore confidence to
their customers by introducing CRM, thus replacing the human element and
relationships of exchange between the banker and his customer.
CRM (Customer
Relationship Management) software and databases equip a business to identify and
reward its loyal customers and further develop its targeted marketing and
relationship with them.
Making use of digital menu boards and such technological developments in terms
of advertising, at the point of sale, are constantly changing.
We see a growing
interest for a new form of display – LCD digital signage that alr
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