2.
Co-operative
The resolutions to the core socio-ecological
problems associated with products along the
entire life cycle require; the process of innovating
and marketing sustainable products and services;
co-operations with suppliers, retailers,...
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2.
Co-operative
The resolutions to the core socio-ecological
problems associated with products along the
entire life cycle require; the process of innovating
and marketing sustainable products and services;
co-operations with suppliers, retailers,
consumers, scientists, and other non-market
actors(e.
g.
Notforprofitorganizations).
3.
Credible
The rudiment of credibility is primarily solving of
key socio-ecological problems associated with
companies products, secondly; binding
sustainability to the main business.
Organizations
with reliable partners and the use of independent,
third-party labels with a high level of transparency
.
For instance, through an online tracking system,
which enables consumers to see the world behind
the product) can also increase the credibility of
sustainabilitybrands.
4.
Consumer Benefits
Socio-ecological features or attributes of products
usually just play a supplementary role (no core
benefits).
To extend the appeal of sustainability
brands,companie
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